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We Simplify The Technical!

Peggy Farren

Founder of Understand Photography

Peggy Farren is an award winning, professional photographer, author, instructor and speaker.

She started out as a frustrated wannabe photographer, struggling with the technical side of photography. With people like her in mind, Peggy began offering photography training and tours over 10 years ago through her training center “Understand Photography”.
Peggy wanted to fill that void of the lack of photography courses for the nontechnical brain!

Understand Photography offers training for beginning to advanced photographers, portrait to nature photographers. Peggy has a way of simplifying the technical side of photography so that both her online and hands-on classes are in high demand.

Peggy is the host of The Understand Photography Show which features prominent travel, fine art and nature photographers. The show broadcasts on Facebook, Youtube and as a Podcast at 4 pm ET every Friday. She’s been interviewed and featured on TV and in many national and local publications.

Why hire us?

Peggy Farren and Joe Fitzpatrick are instructors and speakers for camera clubs, photography conventions, country clubs and special photography programs.

Please contact us for a list of our standard talks and workshops. We can also customize a talk or class specifically for your group.

Peggy Farren is a highly sought after photography expert, who is interviewed often in the media. Peggy has over 18 years of experience as a professional photographer with very diverse skills in all aspects of photography. She has been one of the photography experts on the popular website eHow.com. Peggy’s experience, knowledge and bubbly personality make her a great guest for your television program, podcast or print media.

Portfolio

Mt Dora Old Baptist Church
Lighting composition
Underwater Model Session in Peggy's Pool
Miami skyline Peggy Farren fisheye

Peggy in the News

Out and About Southwest Florida

This is the second time Peggy Farren was featured on Out and About Southwest Florida on ABC-TV.

Peggy Farren Teaching Segment WinkTV July 2014

Peggy got up early to spend a morning teaching photography LIVE with reporter John Trierweiler for Wink News this morning

Out and About Southwest Florida

August 2013

Understand Photography with Peggy Farren

The Understand Photography Show: Episode 1

Check out episode 1 of The Understand Photography Show!

Where the wild things are: A swamp walk through the Everglades

For Peggy Farren, photographing the Everglades is always a thrill.

As the owner of a Naples, Florida-based photography business, her job is high-paced, stressful and comes with long hours. Most days she is in the office snapping corporate headshots, teaching classes, assisting with bookkeeping and generally holding down the fort.

How 65 Entrepreneurs Made Their First $100 Online

Peggy Farren — Online Photography Class

I run a photography training center and knew I had to start offering classes online in order to expand. The first class went live in late November.

Wedding Photographer Florida: Peggy Farren

Peggy Farren operates a thriving portrait and wedding studio in Naples, Florida. Peggy started her photography career as a wedding photographer and videographer and her work has been published nationally and internationally.

Creative Back to School Photos

… Cover photographer Peggy Farren of Avant Garde Photography and I teamed up to brainstorm a few ideas that will take your shots from boring to creative and memorable.

Picture-perfect brides ‘Trash the Dress’ for photographers

The event was organized by Peggy Farren of the Naples Photography Meetup Group, which brings together local photographers to compare notes, share techniques, and interact with other like-minded shooters.

Creating Picture Perfect Posts

A picture’s worth a thousand words, or so the old adage goes, and these days it’s more true than ever. Images are used everywhere, especially with the growth of social media.
But how do you take a good photo for your Facebook page or your marketing, which will get consumers hungry for your products?

PHOTO OPPORTUNITY: HOW TO START A SUCCESSFUL PHOTOGRAPHY BUSINESS

If you’re in the digital photography business—or want to be—signs point to a lot of opportunity. A BBC report forecasts the digital photography market will grow to $82.5 billion by 2016. That means that in an industry that’s often seen as being saturated, there’s still a lot of opportunity for creative professionals thinking about starting their own businesses.

Guide: How to Start a Successful Photography Business

If you have some creative photography chops, you might want to open your own business. You’re not alone. Photography is a popular profession and hobby right now—and that’s the problem. In the past decade, camera gear has become more affordable and consumer friendly, and as a result, everyone is a photographer.

LOOK BETTER ONLINE WITH THESE PICTURE-PERFECT TIPS

Your picture can be worth so much more than a thousand words. In fact, it has the potential to be worth thousands or even millions of dollars in contacts and contracts.
That’s all due to the nature of doing business these days.

How To Be Your Own Boss As A Single Mum

Single mums are awesome! Not only do they hold their family together, often on their own, but they also have the job of providing emotionally and financially for their children. However, whilst lots of single mums might want to work, they can sometimes find the practicalities are just too overwhelming, particularly when their children are very young.

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