At Understand Photography,
“We Simplify the Technical!”
Understand Photography provides photography lessons and tours to photographers who prefer step by step, easy to understand instructions.
Our mission and our motto is: “We Simplify the Technical”
Photography is more fun when you know what you are doing. If you prefer simplified training without all the technical jargon, you’ve come to the right place!
Students can learn at their own pace, at our photography studio in Naples, Florida, on location or in the privacy of their own home via online classes.
Join Joe Fitzpatrick as he leads a free Photowalk in Downtown Fort Myers during the famous Car Cruise-In. You will have the opportunity to view...read more
What We Offer
We highly recommend everyone begins with our Four Weeks to Proficiency in Photography course. This course is a live, interactive online class with lots of support! and includes practice assignments.
We also offer training through hands-on, in person workshops and private lessons.
With the exception of our trips to Cuba, we limit attendance to five or six photographers per tour so that everyone can get individual attention.
We plan our tours so that every level of photographer will learn, have lots of fun and leave with amazing images!
We specialize in tours to Cuba, short Florida trips (we live here after all!) and Women-only trips.
Here are our products and services, as well as trusted affiliates, partners and friends’ products.
Do you need your camera cleaned or repaired? You’ll find info here.
You can find our guide book for Collier County and the Western Everglades here.
Studio Rental is available. Why own when you can rent it all!?
About Your Photography Instructors
Founder / Lead Photographer
Peggy Farren is an award winning, professional photographer, author, instructor and speaker. She is frequently interviewed and featured on TV and in many national and local publications.
Peggy is the host of The Understand Photography Show, which airs weekly on Facebook, Youtube and as a podcast.
Peggy also owns and runs the photography studio, Avant-Garde Images, Inc. Avant-Garde Images specializes in commercial portraits, family portraits and event photography.
Lead InstructorJoe Fitzpatrick is one of that rare breed of photographers who possesses both a vast array of technical knowledge and the ability to communicate it in clear, simple terms.
Joe is the type of person who needs to know how everything works. If he doesn’t know, he’ll figure it out! And then he’ll simplify it so that the rest of us can understand!
Photography InstructorBrian Jannsen is a professional photographer specializing in Travel and Landscape Photography. His work has been widely published in books, calendars and magazines throughout the world.
Brian is also on the team of professional photographers with Avant-Garde Images, Inc.
” Peggy and Joe are wonderful photographers with a gift for explaining things well.”
– Harry Hanbury
“I hesitated to invest in a structured course because I’m so busy. Even so, I didn’t feel like pre-recorded courses would work for me because I learn best when I receive feedback from my instructors. This course gives the best of both worlds. I had the option to take the course live or pre-recorded, but I was still able to get feedback from Peggy through the Facebook group. Peggy’s “Four Weeks to Proficiency in Photography” was the perfect solution for me!”
– Michelle Chiarelli
“I took this class to get a few tips and to learn some new things. I learned everything I wanted to, and then some. Peggy does her best to explain everything thoroughly and shows examples, which was helpful to me. She is easy to talk to and there’s no need to be embarrassed by any questions. I’m glad I took the course, and if you’re interested, you should take it too!”
– Rae Wesolowski
” It’s great to have learned the basics and much more, in a simple easy to understand way and with patience when I asked for advice.”
– Michele Sandison
” I’ve had lessons in person and never came away understanding more, having more questions. But with this class within 20 minutes I had gained more knowledge than in three hours with a one-on-one lesson!”
– Susan Ferrer
Essential Preparation Tips for Travel Photography
This free report will help you choose the right cameras, lenses and accessories for your travels. You'll need different equipment depending on where you are going, your finances, and the weight of the gear. We'll show you how to determine the best equipment for your needs. Also included is a comprehensive list on what you'll need, some things you may not have heard before but you'll be so glad we let you know!