Today’s episode of the Understand Photography show is a follow up from Episode 158. Tom Mitchell and Peggy talked about ways for Tom to find his niche in photography.
His work is beautiful. However, like most photographers, he struggles to find a look that is specific to him.
Tom has studied his work and could see a theme of trees within his work. Especially stark trees again a sky. The next step for Tom is to update his website to reflect this. His website is a beautiful site, but it doesn’t reflect his signature look yet.
His website was done by www.widerangegalleries.com.
After discussing the niche, Peggy Farren and Tom began talking about how to sell your photography as are in this terrible time. Art shows are canceled, which has really affected art sales.
Tom had to “pivot” the way he sells his fine art photography.
The first step was to completely redo his website.
Tom ran some Google and Facebook Ads. A customer searched for “Utah Photographers” and found Tom’s website and ended up buying a nice sized art piece.
One of Peggy’s strategis: Put her artwork in a High-end Consignment store. Local art sells the best.
Tom came up with the brilliant idea to host a Pop up Art Show in an office that wasn’t being used. He rented it for an inexpensive price for just one day. He made it look like an art gallery including his large artwork on the walls (he used panels), puzzles and some smaller framed, prints. It was open from 5-8 pm on a Saturday.
He served nonalcoholic drinks and snacks.
He ran some Facebook ads targeting local people. His custom audience was people age 30 and older, interest in art, photography, art galleries, interior designers within a 50-mile radius of the location.
He sent emails to every interior designer in his area. Not one showed up but he’ll keep trying. That’s one of the keys to success – keep trying!
Another idea is to have an art show at your house. Invite past and potential customers.
Check out Tom’s fabulous work here:
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The Understand Photography Show is an interview-style podcast about travel, nature, and fine art photography. You are watching the behind-the-scenes interview with video. Host Peggy Farren interviews famous photographers, beginner photographers, specialty photographers, travel gurus, and more on this weekly show. It airs on Fridays on the Understand Photography Facebook page, Youtube, and iTunes.
The motto at Understand Photography is “We Simplify the Technical”. If you like things explained to you in a simple, step by step manner, you’ll love The Understand Photography Show!
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