We Simplify The Technical!

Roger Hammer talks about publishing your books through a Large Publisher. Learn how he got their attention and the details of working with a big company. Very different from self-publishing!
Fascinating info!

*Please scroll to the bottom of the post for more images from our guest.*

Episode 152

Publishing Your Photo Guide through a Big Name Publisher with Roger Hammer

“If you self-publish, you become the printer, the warehouse, the secretary, the marketer… a publisher will do all of that.”

Make Contact

Search local publishers online.

  • University of Florida Press and Pineapple Press are great for printing anything to do with Florida.
  • Contact the Acquisitions Editor
  • Send a sample of what you’re trying to do.  It may be sent back to you with criticisms.  FIX IT & RESUBMIT.

“Once you’ve gotten one book published, it becomes easier to gain the attention of publishers.”

Contracts and Payments

  • There will be a contract – read the fine print.
  • There may be an advance – to be repaid later through royalties.
  • Royalties are usually 10-15% of wholesale costs.
  • Want a larger profit??  Buy your own books at 60% off and sell them at speaking engagements and conferences.

Tips for Field Guides

  • Know your subject.
  • Know people that can help you locate it.
  • Composition adds a lot to the image, but you don’t want anything too artistic.
  • Concentrate on features that distinguish it from similar ones.
  • Smaller, regional guides have more information for a specific area.  Larger  “umbrella” guides are limited on pages and have to cut out a lot of information, making the guide less useful.

Tips for Getting Published

  • Go to the library or bookstore.  Look at other books that are similar to the one you are proposing.  Contact those publishers.
  • If there are already several books on your topic, change your topic.
  • Be good at what you do.
  • Get yourself out there.

Finding Roger

RogerLHammer.com     Episode 26 Wildflower Photography

Amazon Author Page



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Gear Recommendation of the Week

Wimberley Plamp

The Plamp is an articulating arm used to hold macro subjects and other useful objects. The large black and orange clamp on one end attaches to your tripod leg, Plamp Stake, or any other suitable solid object. The opposing end (with the smaller gray clip) grasps the object you wish to hold.

Use the Plamp to stabilize windblown subjects, adjust the position or angle of your subject, or move obstructing foliage. You can also use the Plamp to hold reflectors and lens shades. One day in the field with a Plamp and you will begin to realize its full potential.

Florida’s Best Photo Spots!

Florida Photo Spots: Naples and Collier County by [Farren, Peggy, Fitzpatrick, Joe]

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Roger Hammer Spigelia marilandica
Roger Hammer Clematis glaucophylla
Roger Hammer Macbridea alba2
Roger Hammer Chthamalia pubiflora

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