We Simplify The Technical!

Are you frustrated that your Instagram posts aren’t being seen?

Learn how to increase your visibility with tips from photographer Rob Hoovis.

Rob Hoovis Captiva_Gulf_Course_Nov_2018

Instagram Strategies for Photographers 
with Rob Hoovis


The Instagram Algorithm

  • An ever-changing mathematical equation that determines how many people see your post.
  • Within the first hour after a new post – it will be shown to a limited number of people. IF it gets enough likes, it will be shown to more people. 
  • If it hits a certain (large) number of likes within a time frame, it can be shown in the “Explore” section. This is what you want.  This shows your image to people who are not necessarily following you or any of the tags you listed.  This is one of the best ways to gain new followers.
  • Having your images shared or reposted by an individual or a sharing hub also increases the number of people to which the app will show your image.


“Follower count is like a currency that legitimizes you.”


Business Accounts

  • Just like Facebook, if you want people to see your posts, you must pay for it.


Playing the Algorithm Game

  • Post often. Try to post at least once per day.  There are several different scheduling apps available so you can get some of this work done ahead of time.
  • Make it interesting. Post photos based on what your audience expects.  Give it some pizzazz.  If this is a page to highlight your art, don’t clog it up with photos of your family or what you had for dinner.  Try to stick to a theme.
  • Take up as much space as you can. Try to keep your images in a square or 4×5 format rather than a 2×3 landscape image. 
  • Use Instagram Stories. These are 15 second snippets that can be either video or still images. Be sure to tag people or sharing hubs on your images and use the geographical location pin.  These show in your feed for 24 hours.  You can add to them to make them longer, and also save them in your highlights so they don’t disappear.
  • #Hashtags and @People tags. Use CLOSE to the maximum hashtag amount of 30.  Don’t use the same set repeatedly – this gets tagged as spam and reduces the number of people who will see the post– so mix it up!
    Tag the equipment you used: the camera, the lens, the filter, etc.
  • Tag the locationTag local pagesTag sharing hubs like @roamflorida, @nightphotography_exclusive, @storm_scape, @NatGeoYourShot or countless others.
  • Consistency is rewarded, as is the total amount of time you spend with the app on a daily basis. The more time you are on the app, interacting with posts either through likes or comments, the more likely Instagram will share your posts with more people.
  • Comments You need to interact to make this work.  Likes are good, but comments are better.  Comments on other people’s posts as well as replies to comments on your own posts should be at least 4 WORDS.  Emojis don’t count. 
  • Captions are important. It’s not completely necessary to list the equipment you used, but for the more technical photographers out there, it wouldn’t be a bad idea.  Make the caption about the photograph.  Tell the story of the image, the inspiration for it, or the life lesson you learned from the experience.  Some people will scroll on by a lengthy post, but there is a large group of people that are interested in the personal story behind the image.


Finding Rob

Website – OldSparkyPro.com

Instagram – @hoovisyo
Facebook –  Rob Hoovis




Understand Photography

General Notes

What you need to learn for a solid photography education.  Watch our free video:


Ladies Only Trips:
Cuba – February 2 – 9, 2019  SOLD OUT!

Upcoming Trips:
Everglades 4 day Photo Adventure – February 7-10, 2019
St. Augustine – April 11-14, 2019
Florida’s Forgotten Coast – May 13-17,  2019

New Book!  Peggy Farren and Joe Fitzpatrick have published a book highlighting Florida’s Best Photo Spots!

Florida Photo Spots: Naples and Collier County by [Farren, Peggy, Fitzpatrick, Joe]

Understand Photography is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Rob Hoovis Red Lightning
Rob Hoovis Sunset_Captiva_Depth_of_field_2
Rob Hoovis Sunset boats
Rob Hoovis Milky Way

Pin It on Pinterest

Share This