Fine Art Photographer Tomas Mitchell joins Peggy for a lesson on
finding your niche and creating your own signature look to help build your brand.
*Please scroll to the bottom of the post for more images from our guest.*
Finding Your Niche as a Fine Art Photographer
with Tomas Mitchell
Finding Your Niche
- Of the work that you have now, what subjects sell the best?
- Find something LOCAL that is:
– interesting to yourself and others – something that creates or pulls an emotional response from the viewer.
– difficult to capture or takes discipline and patience.
– able to be expanded upon to create a series of work.
– not already overdone.
-Want to focus on a subject that is already out there? Find a way to do it DIFFERENTLY.
Subjects of Interest
- Animals – narrow your focus, find something unique!
– “Pets” can be narrowed down to a single breed for a more specific market.
- Classic cars
- Religious subjects
- Your town/city
- “Abandoned” anything – cars, boats, buildings…
- Pieces of architecture – doors, windows, gables…
- What’s “in” right now?
Processing styles can be used to create your signature look.
– Play around with plug-ins and filters to find the look you want.
– Create your own pre-sets.
- Find the right finish for your subject – stick to one style and make it your look.
- Be consistent.
- Offer fewer choices for purchasing. Too many options can be overwhelming and make it difficult for your customers to decide.
Mentioned on the Show
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What you need to learn for a solid photography education. Watch our free video:
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Gear Recommendation of the Week
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