We Simplify The Technical!

Fine Art Photographer Tomas Mitchell joins Peggy for a lesson on

finding your niche and creating your own signature look to help build your brand.

 *Please scroll to the bottom of the post for more images from our guest.*

Episode 158

Finding Your Niche as a Fine Art Photographer

with Tomas Mitchell


Finding Your Niche

  • Of the work that you have now, what subjects sell the best?
  • Find something LOCAL that is:

– interesting to yourself and others – something that creates or pulls an emotional response from the viewer.

– difficult to capture or takes discipline and patience.

– able to be expanded upon to create a series of work.

– not already overdone.

    -Want to focus on a subject that is already out there?  Find a way to do it DIFFERENTLY.


Subjects of Interest

  • Animals – narrow your focus, find something unique!

– “Pets” can be narrowed down to a single breed for a more specific market.

  • Classic cars
  • Stadiums/Sports
  • Storms
  • Religious subjects
  • Your town/city
  • “Abandoned” anything – cars, boats, buildings…
  • Pieces of architecture – doors, windows, gables…
  • Hobbies
  • What’s “in” right now?


Processing styles can be used to create your signature look.

– Play around with plug-ins and filters to find the look you want.

– Create your own pre-sets.


Finishing options

  • Find the right finish for your subject – stick to one style and make it your look.
  • Be consistent.
  • Offer fewer choices for purchasing. Too many options can be overwhelming and make it difficult for your customers to decide.

 Finding Tomas




Mentioned on the Show

Clyde Butcher                             Craig Dietrich


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Gear Recommendation of the Week

  Manfrotto 055 Carbon Fiber Tripod

The Manfrotto 055 carbon fiber 3-section tripod delivers maximum rigidity from the lightest components. The 100% carbon fiber tubes and new Quick Power Lock (QPL) leg locking system maximizes the tripod’s rigidity and vibrational absorption, stabilizing camera equipment under any condition. The key feature is its 90° column, which allows the column to be extended vertically or horizontally. The horizontal column mechanism is housed within the tripod’s top casting for compactness, but it is easily and quickly extended whenever you need it. Switching between vertical and horizontal column orientation requires no disassembly, and can even be done with a camera attached.



















Tomas Mitchell DSC_8511_2_3_4_5_fused
Tomas Mitchell DSC_8203
Tomas Mitchell Double Take
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Tomas Mitchell DSC_8509-Pano-2
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Tomas Mitchell Fusion-Natural

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