How and Why to Start a Podcast for Photographers

*Please scroll to the bottom of the post for more images from our guest.*

 

How and Why to Start a Podcast

with Lynford Morton

 

“For a relatively small investment of your time and money, you can have a platform to promote your photography in a way that you can bond and develop trust with your audience.”

 

Why Start a Podcast?

• Build your business and market your services.
• Selling comes easier if the client feels that they know you.
  Helps to build a relationship with your customers.
  Overcomes the hurdle of trying to build trust.
  Entertains and educates potential customers.

First Steps – Lyn put together a free downloadable checklist just for YOU!

1. Know your audience.
   • Who is your ideal customer? Who do you want to sell to?
     • How can I help this person?
       What is their day like?
       Where are their challenges?
   • Fashion your podcast around these issues. Make them WANT to listen because you answer questions that are important to them.
   • Pay attention to questions your customers ask you. If you hear the same question repeatedly, it would make a good podcast topic.

2. Choose your format.

Topic-based monologue, Interview based, Q & A, or a mixture of all of these.

3. Be consistent. It doesn’t matter if you produce a daily, weekly, or monthly podcast, you need to train your audience to come and look for you with regularity.
4. The length of your podcast is not important.

   “Seek to be interesting rather than fill a random time limit.”

5. Promote your podcast with email, newsletter, social media, etc.

“The gatekeepers of social media can keep your audience from seeing you. Don’t rely on only one form of promotion.”

 

Services, Software and Hardware Mentioned

Editing Software

• Garage Band – free for Mac
• Audacity – free for every platform
• Adobe Audition

Microphones

• Audio Technica ATR2100
• XLR version – professional size
• High LPR 40
• SM7B

Headphones – help reduce feedback from speakers – any kind will work.

Skype – ECAM allows recording of audio in separate files.

Zencastr- podcast recording platform

Auphonic – audio leveling service

Hosts: Libsyn, Buzzsprout, Soundcloud

 

Finding Lynford

EOSPhotographer.com

LynfordMorton.com

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