We Simplify The Technical!

A podcast can be an amazing marketing tool for photographers. Lynford Morton gives us reasons we need to start a podcast and all the information to get us going. He tells us specific equipment and software we’ll need, different formats to consider and how to start marketing our podcast.

*Please scroll to the bottom of the post for more images from our guest.*


How and Why to Start a Podcast

with Lynford Morton


“For a relatively small investment of your time and money, you can have a platform to promote your photography in a way that you can bond and develop trust with your audience.”


Why Start a Podcast?

  • Build your business and market your services.
  • Selling comes easier if the client feels that they know you.
                  Helps to build a relationship with your customers.
                   Overcomes the hurdle of trying to build trust.
                   Entertains and educates potential customers.

First Steps – Lyn put together a free downloadable checklist just for YOU!

  1. Know your audience.
    • Who is your ideal customer? Who do you want to sell to?
      • How can I help this person?
        What is their day like?
        Where are their challenges?
    • Fashion your podcast around these issues. Make them WANT to listen because you answer questions that are important to them.
    • Pay attention to questions your customers ask you. If you hear the same question repeatedly, it would make a good podcast topic.
  1. Choose your format.

               Topic-based monologue, Interview based, Q & A, or a mixture of all of these.

  1. Be consistent. It doesn’t matter if you produce a daily, weekly, or monthly podcast, you need to train your audience to come and look for you with regularity.
  2. The length of your podcast is not important.

                   “Seek to be interesting rather than fill a random time limit.”

  3. Promote your podcast with email, newsletter, social media, etc.

“The gatekeepers of social media can keep your audience from seeing you.  Don’t rely on only one form of promotion.”


Services, Software and Hardware Mentioned

Editing Software

  • Garage Band – free for Mac  
  • Audacity – free for every platform
  • Adobe Audition


  • Audio Technica ATR2100           
  • XLR version – professional size
  • High LPR 40                                                    
  • SM7B

Headphones – help reduce feedback from speakers – any kind will work.

Skype – ECAM allows recording of audio in separate files.

Zencastr- podcast recording platform

Auphonic – audio leveling service

Hosts:  Libsyn, Buzzsprout, Soundcloud


Finding Lynford






Understand Photography

General Notes

What you need to learn for a solid photography education.  Watch our free video:


Upcoming Trips:

Women’s Photography Weekend, Naples – June 7 – 9, 2019
Tuscany Ladies Photo Workshop and Tour – 
Sept 28 – Oct 5, 2019

Ladies Luxury African Photo Safari and Tour
Sept. 19-30, 2020

Gear Recommendation of the Week

Audio-Technica USB Microphone

Equipped with a USB output, this mic is designed for digitally capturing audio using your favorite recording software. The microphone offers critically acclaimed, award-winning sound with studio-quality articulation and intelligibility perfect for  podcasters and home studio recorders.


Florida’s Best Photo Spots!

Florida Photo Spots: Naples and Collier County by [Farren, Peggy, Fitzpatrick, Joe]

Understand Photography is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Lynford Morton Podcast
Lynford Morton

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