Facebook Marketing Strategies for Photographers

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Facebook Marketing Strategies with Edin Chavez

Personal, Business, or Groups?

• You need a personal page to start, but you cannot advertise here.
• You need a business page to create ads and direct people to your website to sell your services or products.
  - Important for marketing.
  - The algorithms restrict visibility of posts so that only 2% of the people that like your page end up seeing your posts. – UNLESS YOU PAY FOR ADVERTISING.
• You can use groups to connect and communicate with more people.
  - This is where you can share others’ work and help them gain exposure.
  - It also helps to direct traffic to your personal page and website.
  - Rules apply: no advertising or self-promotion.

Facebook Ads

• Creating one can be easy. Take it step by step.
• Facebook Pixel – a cookie tracker for ads that gives you feedback on what’s working for you.
• Campaign – conversion or traffic? Conversion is the choice for taking people to your website for selling products.
• Ad Set – allows you to choose a specific audience. Use the meter to determine how many groups to target. (Edin uses about 30 directives.) Don’t allow FB to choose your audience for you.
• Ad – Can be tricky – be sure to read through ALL of the rules.
  - Titles and phrases cannot sound like SPAM. Use of numbers is prohibited!
  - Use a superior photo, carousel of images, or video (short, sweet, and to the point).
  - You need a catchy hook to draw people in.
  - Don’t use a lot of type – people don’t want to read through extensive paragraphs.
  - Link to you page to collect emails and sell products
  - Suggest starting with $5/day. Monitor hits via FB Pixel. Is it doing well? Add more $.
• Not getting the traffic you want? Try tweaking your landing page. If need be – HIRE a copywriter from somewhere like Fiverr.com

Finding Edin

WalksofMiami.com Episode 93

EdinChavez.com Instagram

ShutYourAperture.com Travelcon

Facebook: Main Group

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