We Simplify The Technical!

Pierre Dutertre has strong feelings about building and protecting your “brand”

if you want to sell your photography for the big bucks. You must have the prestige of a

“Fine Art Photographer”. Pierre gives really solid tips on how to build that fancy

reputation that you need!

*Please scroll to the bottom of the post for more images from our guest.*

Episode 154

Build Your Brand to Become a Fine Art Photographer
with Pierre Dutertre 

“It’s not about selling the work, it’s about selling the Artist.”

Build Your Brand

Have a long list of achievements.  This may take about 5 years! 

  • Invest in yourself and your work.  Educate yourself and always strive to improve.
  • Apply to museum and gallery competitions.
  • Be selective about which art fairs you choose – make sure they are high-end and juried.
  • Local art fairs and photo clubs may be good for your ego, but are of less interest when building your brand.
  • Be careful who you associate with – go after highly recognized names, galleries and museums.
  • Sell yourself first.


**A more rapid path would be to hire a professional consultant or PR manager.  ($$$) 

  • No matter what museums you get into, you probably will not be able to make a living from selling your art.


“Selling your work at a loss as an amateur will not help further your career as a professional.  If you sell your work for very little money, you will have a problem getting your pricing up when you get into a gallery.  It may even affect your chances of
getting into the gallery at all.”

Tips for Museum Competitions

  • Follow the THEME.
  • Have a BODY of WORK – a conceptually-based project that involves an intellectual, emotional, or opinion-based series of images that make sense together.  Make it personal.  Tell a story.
  • Look up the jurors.  Research their background and see what types of imagery they are partial to.
  • Create a budget for competitions.  $500-$600/yr
  • Have others review your portfolio.
     – Seek a portfolio review with a museum!  FMoPA has 2 per year at only $40-$50
     – If using someone else, make sure they’re knowledgable, trustworthy, and will tell you honestly (but gently) exactly what your work is about and how to improve.


“You have to transition from the idea of taking pictures,
to MAKING pictures.”


Finding Pierre




Listen to the Understand Photography Show on iTunes:
To leave us a review (we’d REALLY appreciate it!), click on LISTEN ON APPLE PODCASTS, then OPEN IN iTUNES.  


Understand Photography

General Notes

What you need to learn for a solid photography education.  Watch our free video:


Upcoming Trips:

Tuscany Ladies Photo Workshop and Tour – 
Sept 28 – Oct 5, 2019 

Ladies Luxury African Photo Safari and Tour
Sept. 19-30, 2020 

Understand Photography is a member of the Amazon Associates Program.

I may earn a small commission for my endorsement, recommendation, and/or link to any products or services from this website. Your purchase helps support my work in bringing you  information about photography.

Gear Recommendation of the Week

Smartphone Gimbal

The DJI Osmo Mobile 2 was built to film on the go. Just select your subject and ActiveTrack will follow, using built-in sensors and a brushless motor to ensure stability. Whether it’s small vibrations from a skateboard or more intense instability from jumping, this smartphone stabilizer stays steady.

Florida’s Best Photo Spots!

Florida Photo Spots: Naples and Collier County by [Farren, Peggy, Fitzpatrick, Joe]

Understand Photography is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.






Pierre Dutertre unnamed-3
Pierre Dutertre unnamed-2
Pierre Dutertre unnamed 1

Pin It on Pinterest

Share This