As portrait photographers, especially in the first few years of business, we get on a bit of a high this time of year. Oh my goodness, we are all making so much money and our telephones are ringing off the hook with new business! Families are all together for the holidays so it's the perfect time for a family portrait. Portraits make great gifts so we are all editing around the clock to get the pictures to our clients by Christmas.
But then reality sinks in as the phone stops ringing so much once the season ends.
Turn all those new clients into regular clients. Of course, give them a great experience and a great product. That's not enough! Follow up doesn't have to be super time consuming.
Here are a few ideas:
We talk about these ideas and much, much more in "The Business of Portraits; Stop Spinning your Wheels and Bring in $10K or more a month!" This is the condensed version of the workshop I taught through the Professional Photographers of America in October. We keep the price very reasonable so that everyone can attend! January 4.
More info here: http://www.meetup.com/UnderstandPhotography/events/91236912/
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Peggy Farren is an award winning, professional photographer, instructor, writer and speaker.
With over 17 years as a full-time professional photographer, Peggy offers photography training through her training center, “Understand Photography”.
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