Sell Your Photography as Art: Exclusive Photo Workshop

Peggy Farren 2017-01-02
On Saturday, February 25, 2017, Understand Photography is teaming up with Carolyn Edlund of ArtsyShark to offer an exclusive hands-on workshop!

In this business workshop, Carolyn and I will guide you through all that you need to know to create a successful business selling your photography as art. This workshop is designed to get you prepared to take immediate action on your journey to sell your artwork. Please note: Because of the personalized level of interaction, this workshop is limited to 15 artists only. Register early to avoid disappointment!

Build Your Portfolio. What defines a saleable collection of photographic art? What are the common mistakes that undermine photographers? This presentation will address how to create a thoughtful, compelling portfolio designed to appeal to your chosen audience. Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

Know Your Audience. Successful photographers have a clear concept that appeals to their target audience. We'll help you niche, niche, niche to really understand the psychology of who will buy your artwork and why. This presentation addresses marketing principles, sales triggers, building value, and buyer behavior. Using examples of photographers with strong core concepts, we’ll take a look at how this works – then apply it to your personal situation and goals. This essential session can be transformative!

Tell Your Story. Excellent photography is crucial to making sales, but your story is equally important. Buying art is an emotional decision. As you learn how to best share your passion, your technique and your expertise, you make yourself as the photographer an integral part of every purchase. In this workshop, you will begin to write and hone your own artist story, and understand how to tell it.

Brand Your Business. Once your portfolio is put together, you'll need to think about branding. This includes your website, your color schemes, your framing, and your booth design if you are doing art shows. Build a memorable brand through consistency and professionalism - we’ll show you how.

Create Your Plan. What vision do you have for yourself as a photographer selling your work? What goals do you have? What are the options, and different marketplaces available, and which will you choose? This part of the workshop will focus on a step-by-step plan for each attendee to move forward after the program is completed.

Bonus: I will also be presenting: What do judges look for in competition and for a juried position in an art show?

For more information and to register today, click here!

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About Peggy

Peggy Farren is an award winning, professional photographer, instructor, writer and speaker.

With over 17 years as a full-time professional photographer, Peggy offers photography training through her training center, “Understand Photography”.

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