Thanks for tuning into episode #36 of The Understand Photography Show!
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Here are the show notes for episode #36 of The Understand Photography Show:
Four Weeks to Proficiency in Photography - The next class begins June 8, 2017. Truly knowing photography is a great gift for yourself or someone in your life! Check out our free webinar video to learn about what you need to know and to experience Peggy's teaching style! https://understandphotography.leadpages.co/4-weeks-photography-education-video/
"A show is successful, not if I make a profit, but if I get a repeat customer."
Episode 36: Hunt’s Photo and Video, Where the Customer is the Priority ft. Gary Farber
Hunt’s was originally established as a pharmacy in 1889 and remains a family-owned business.
“Support your local camera store. In this day and age it's extremely important.”
Differences in Photography Industry in Past 15 Years
Biggest change was the explosion of digital – making it easier for everyone to become a photographer.
Film Cameras: progressed from Point & Shoot: SLRs
Digital Cameras: progressed from Point & Shoot: Compact Point & Shoot: D300s and SLRs: more high end cameras
Film is still used by some, and is required by some college photography programs.
Death of Point & Shoots came with the cell phone camera
Digital camera sales dropped 40% in one year
Now sell accessories for iPhones for photography
Best Business Practices
Diversify – cannot survive on retail business alone
Partner with Schools, Law Enforcement
Ebay, Amazon, Social Media
Offer Classes, Photowalks, Speakers
Attend Photography Conferences
Contacts each speaker prior to conference for information on what equipment they will be featuring – then makes sure he has those specific pieces available on-site at the conference.
Best Selling Gadgets
Wimberley Plamps Tripods ColorChecker Passport LED Lights
Telephoto Lenses – Tamron 150-600 & Sigma 150-600 (Contemporary or Sport models)
Newsletter for Events
Travel to 35 -40 Trade Shows per Year
Focuses on smaller, specialty shows with approx. 150 people in attendance
Looks for shows featuring good speakers and plenty of vendor time
Wants to meet everyone in attendance and make a connection, the connection makes the service and sale more personal and the customers more loyal
Best Trade Shows
Birding: Bosque-Del-Apache, NM – Festival of the Cranes - November – 10,000 Sandhill Cranes
Orlando, FL – Space Coast Birding and Wildlife Festival - January
St. Augustine, FL - Birding Fest - April
Galveston, TX – Featherfest and Nature Photofest – April
Portrait/Wedding: PPA and smaller state-run shows
Unfortunately a dwindling business, expensive to participate, not good turnout
Camera Clubs/Camera Club Councils:
Florida (FCCC) New England (NECCC) Michigan(SWMCCC) Gulf States CCC
Washington (NWCCC) Minnesota/Twin Cities (TCACCC)
Southbridge, MA – Creative Photography - May
Chicago, IL – Out of Chicago with Chris Smith – June
Cleveland, OH - Mike Moats Macro Photo – October
Acadia NP, ME – Out of Acadia – October
Buffalo, NY - Can-Am Photo Festival – April
Advice for Hobbyist
Choose your camera based on budget and the type of photography you will use it for (nature/travel)
For Travel Photographers that want a lightweight camera:
MILCs that allow lens changes for more variety: Fuji XD2, Panasonic G85, or Olympus OMD
Professional Photographers Adapting to the Times
Florida Weekly: Getting the Picture
Florida Weekly: PHOTOGRAPHED
Florida Weekly: Free photowalk will focus on Instagram
Florida Weekly: Shooters can get skills in shape at photo boot camp
Florida Weekly: Photography Naples comes into focus
Welcome to Florida Weekly’s Best
Here come the brides, there go the gowns
Florida Weekly: Picture-perfect brides ‘Trash the Dress’ for photographers
Trash the Dress
Wedding Photographer Florida: Peggy Farren
Creative Back to School Photos
Live, Local Education in Florida on Super Monday - PPA Today
6 Tips to Help You Take the Perfect Photo or Video
Creating Picture Perfect Posts
Photo Opportunity: How To Start A Successful Photography Business
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Peggy Farren is an award winning, professional photographer, instructor, writer and speaker.
With over 17 years as a full-time professional photographer, Peggy offers photography training through her training center, “Understand Photography”.
This free report will help you choose the right cameras, lenses and accessories for your travels. You'll need different equipment depending on where you are going, your finances, and the weight of the gear. We'll show you how to determine the best equipment for your needs. Also included is a comprehensive list on what you'll need, some things you may not have heard before but you'll be so glad we let you know!
Many you've never heard before!