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Sell Your Photography as Art: Exclusive Photo Workshop

On Saturday, February 25, 2017, Understand Photography is teaming up with Carolyn Edlund of ArtsyShark to offer an exclusive hands-on workshop! In this business workshop, Carolyn and I will guide you through all that you need to know to create a successful business selling your photography as art. This workshop is designed to get you prepared to take immediate action on your journey to sell your artwork. Build Your Portfolio. Know Your Audience. Tell Your Story. Brand Your Business. Create Your Plan.

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Tribute to a Great Digital Imaging Professional, Linda King

Remembering Florida Nature Photographer and Graphic Designer, Linda King By Tom Tracy A much-loved local photographer and digital imaging/Photoshop technician, Linda wasn’t particularly associated with wedding photography, nor was she crazy about the physical nature of wedding jobs, but I had seen her solid work and dedication to excellence, and I predicted she would be one of the very best persons I could possibly enlist.

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How to Take a Vacation Without Losing Your Clients - Daily Bits Of

As a trying-to-recover work-a-holic, I am always looking for ways to streamline my business and to get more done with less time. The photography business is extremely competitive so there will never be a time to "rest on your laurels". So to stay competitive (and stay in business), photographers really need to study productivity and think outside of box for ways to be more efficient. This article in "Daily Bits Of" is really helpful!

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Turning Down the Noise

Tom Tracy, a photojournalist and event photographer, recently photographed a heavy metal band at a children's charity gala. In order to protect his hearing, he took special measures to reduce the effects of the loud music on his ears. Click the story headline to learn more about Tom's tips for covering loud events!

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St Croix Photography Workshop October 2-9, 2016

Explore beautiful St Croix, US Virgin Islands while expanding your photography skills! Peggy and Sid have teamed up again to put together a photo trip that will blow your mind! This trip is for any level of photographer since it is limited to just five participants. Scroll down to see some of the photography opportunities and lessons we have planned!

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May 2016 Newsletter is Out! Better Beamer, How to Invert Colors, St Croix!

May 2016 Newsletter is Out! Better Beamer, How to Invert Colors, St Croix! Articles/video lessons include How to Invert Colors using Photoshop, Better Beamer and 100-400 Lens and Photographing a Wedding With Another Company.

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Free Travel Photography talk at the Fort Myers Beach Library March 30

Joe Fitzpatrick offers his insights as a professional photographer and instructor. Beginner or expert you will come away with knowledge that will make you a better photographer. For more information email us at info@understandphotography.com.

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4 Weeks to Proficiency in Photography Live Interactive Online Class begins March 3, 2016

If you are like me, you are busy!! I love online classes but sometimes lack the discipline to do the work. That's why when we put our popular "Four Weeks to Proficiency in Photography" course online, we made it a live and interactive class.

What's New

Free PhotoWalk every month in Southwest Florida

Did you know that Understand Photography holds a free** photowalk every single month? We say "almost free" because although we do not charge, sometimes there is an entrance fee to where ever we are going. Join fellow photographers and come out and shoot! You'll enjoy the camaraderie and most likely learn something from your fellow photographers.

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Do you live on the east coast of Florida?

Peggy Farren and Joe Fitzpatrick will be speaking at the Photography Club of Flagler County (PCOFC) on March 16, 2016 at 7 pm. Our topics will be “On Camera Flash” and “Resizing Digital Images”.

What's New

Cuba Photography Tour October 25, 2015

This trip is sold out.  Stay tuned!  We have two more Cuba trips coming up:  February 7-14, 2016 and April 2016.  Details will be here on the website soon.  Or email us and we'll put you on the mailing ...

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Atlanta area - Here I come!! June 22 Basic Flash - On and Off Camera

Basic Flash Photography – Both On and Off Camera featuring Peggy Farren Sponsored by Peachtree Camera Repair, Women in Focus, Showcase Photo & Video and Sigma Monday, June 22, 2015 7:00-9:00 p.m. Peachtree Camera Repair 562 Wylie Road, S ...

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Finding a Photography Mentor - Shutterbuglife Podcast

http://www.shutterbuglife.com/podcast//020-finding-a-photography-mentor-with-peggy-farrenI was a guest on Lynford Morton's podcast this week.  We talked about many different ways to find a photography mentor.  It's about 30 minutes packed with good info! ~Peggy...

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Sensor Cleaning and Photographer's Flea Market Naples May 30

8:30 a.m. to 4:00 p.m. $40 early registration through May 15 $50 regular price May 16-30 Reserve your spot to get your camera's sensor cleaned right here in Naples!  We normally have to bring our ...

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Don't Sell Yourself Short

I'm reading “The Magic of Thinking Big” for the umpteenth time and just finished the chapter on believing in yourself.   It's such a great idea to re-read the great motivational classic books!  I get something new or a ...

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Women's Photography Weekend Naples, Florida

Join professional photographer Peggy Farren for a women’s photography weekend.  This weekend is designed for beginner to intermediate photographers.  Enjoy while learning photography and go home with fabulous images! Women’s Photography Weekend Friday 6:30 pm. to Sunday ...

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How to Get a Solid Photography Education in Just 4 Weeks Free Instant Access Webinar

Click on the link at the end of this post for free and instant access to this 60 minute webinar.  You'll learn WHAT you need to know to become a proficient photographer. So many people flounder around - taking class ...

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New Cuba Trip Added May 17-22 2015

Our first trip sold out so we added another one!  March 4 UPDATE: We have one opening for a lady who would like to share a room for the May 17 trip.  Otherwise, both trips are full.  Please email me ...

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Old Naples Photo Tours Monday afternoons til sunset

Understand Photography Training Center is now offering Old Naples Photo Tours on Monday afternoons!  Learn a little bit about Naples and its history while learning about photography and getting great pictures. We'll walk through Old Naples 3rd Street area ...

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Photography and Cultural trip to Cuba

CUBA!! Photography and Cultural trip to Cuba. May 10-15, 2015 Cuba's culture is rich with contributions from its indigenous, African and European roots. But above all, the people of Cuba are the island's greatest asset. They are friendly ...

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How to Teach to Make Your Subject Easy to Learn

When my friend first suggested that I start offering training at my studio, my immediate response was "No way!  I'm not technical enough to teach".  I have always struggled with the technical side of photography.  None of it came ...

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How to Get Started in Photo Competitions

First of all, why should you compete in a photography competition? I see some amazing photographers in the Understand Photography training center and here on the internet. I encourage photographers to compete in photography competitions for a few reasons: 1 ...

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F-R-E-E! How to Get a Solid Photography Education in Just 4 Weeks! Sept 2

Back by popular demand "How to Get a Solid Photography Education in Just 4 Weeks" webinar. Join us THIS Tuesday, September 2, 2014 at 7:00 p.m. EDT.  Register HERE. In this webinar, Peggy Farren, founder of Understand Photography ...

What's New

Photography Day Tours from Naples! $199 early registration

Join our small group for a full and fun day of exploring Florida!  Each trip will leave from our studio in Naples (times vary so check carefully!).  We'll have a full day of photography, including instruction and individual help ...

What's New

4 Day Everglades Photo Adventure January and March 2015

4 Day Everglades Photo Adventure (January/March 2015) 4 Day Everglades Photo Adventure January 15, 16, 17, 18, 2015 or March 19, 20, 21, 22,  2015  Have fun, travel, and improve your photography! The Everglades, called Pa-hay-okee, the grassy water ...

What's New

Understand Photography will be featured on Monday, July 7 on WinkTV this Morning!

Local Southwest Florida Photographers -   Turn on Wink TV on Monday morning at 5 a.m.  "Where's Wink Now" host John Trierweiler will join me, Peggy Farren at Understand Photography.  We'll teach you some photography tips and have fun ...

What's New

Check Peggy Farren out on eHow.com!

Yes, that's me!  I auditioned for and won the the spot of "Photography Expert" and "Photoshop Expert" for the wildly popular website eHow.com. Ehow sends a videographer out to record short "how to" videos on topics they choose ...

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How to Get a Solid Photography Education in Just 4 Weeks April 4

UPDATE:  Watch the replay here:   https://understandphotography.leadpages.net/webinar-replay-opt-in-april-4/ Back by popular demand "How to Get a Solid Photography Education in Just 4 Weeks" free webinar. Join us THIS Friday, April 4 at 6:15 p.m. EDT ...

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How to Choose Your Wedding Photographer

As a wedding photographer for over 15 years, I have quite a bit of advice for brides trying to choose a photographer for their wedding. I'll share mine and also advice from other seasoned professional wedding photographers. 1. Choose ...

What's New

4 Day St. Augustine Photo Adventure

4 Day St. Augustine Photo Adventure Bastions, Birds & Buildings 4/24/2014 - 4/27/2014 Have fun, travel, and improve your photography! In the dark of night you move into position.  A shadowed mass starts to take form in front ...

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Everglades Three Day Photo Adventure!

3 Day Everglades Photo Adventures January 24, 25, 26, 2014   SOLD OUT! March 21, 22, 23 2014 Have fun, travel, and improve your photography! The Everglades, called Pa-hay-okee, the grassy water, by the Seminoles, is the largest subtropical wilderness in ...

What's New

How to Get a Solid Photography Education in just Four Weeks. Free Webinar

Hi from Peggy! Have you been struggling to learn photography in bits and pieces and need a clear plan? Are you the type of person who needs to be SHOWN how to do something and not just read a book ...

What's New

What Should You Name Your Photography Business?

This seems to be a tough question for new photographers.  I have strong feelings about this.   You may or may not agree! Use your own Name!   Peggy Farren Photography or Farren Photography. Here I build my case: 1.  There are ...

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Please Vote for Us daily for a chance to Win a bit in a SUPERBOWL commercial!

Intuit is holding a contest called Small Business Big Game, where they will be giving a small business company the opportunity to win a part in a commercial during the 2013 Superbowl! This would be an amazing gift for Understand ...

What's New

Wall portraits - The Finishing Touches

There is nothing better than photography to decorate your home.  Okay, maybe I'm a little biased!  I LOVE having large wall portraits of my family and my landscape photography hanging on my walls. Anyone who has come to our ...

What's New

Wednesdays in May: Four Weeks to Proficiency with your DSLR.

"Four Weeks to Proficiency".   These are our four basic classes, given weekly.   We will cover all the important basics of photography in four short weeks.   Of course, this is not all there is to learn, but your photography will improve ...

What's New

Why aren't you Projecting?

The photography business is a very competitive one.  Once a friend told me that the clients can't tell the difference between good and bad photography.  Wow!  That really hurt my feelings.  But it got me thinking.......  Why are some ...

What Camera Should I Buy?

There are numerous models and types of cameras avaialble. How do you know which is the right choice for you? Watch our video to understand how to make the right choice!

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Choose the Right Camera

Our video discusses how to choose a camera. Understand what you need to know before you buy!

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What you need to learn to become a solid photographer

With a plan, you'll progress so much more quickly! In this short video, Peggy Farren will reveal the most important things you need to learn to become a strong photographer.

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About Peggy

Peggy Farren is an award winning, professional photographer, instructor, writer and speaker.

With over 17 years as a full-time professional photographer, Peggy offers photography training through her training center, “Understand Photography”.

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Essential Preparation Tips for Travel Photography

This free report will help you choose the right cameras, lenses and accessories for your travels. You'll need different equipment depending on where you are going, your finances, and the weight of the gear. We'll show you how to determine the best equipment for your needs. Also included is a comprehensive list on what you'll need, some things you may not have heard before but you'll be so glad we let you know!

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Essential Preparation Tips for Travel Photography

Many you've never heard before!

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